The problem with managing demand and supply variability in the supply chain stems from the inability of traditional planning systems to solve the bullwhip effect, a problem demonstrated by Prof. Jay Forrester in his 1957 computer simulation and subsequent HBR Article on Industrial Dynamics. New breakthroughs based on Lean principles and systematized with Web-based applications enable companies to create demand responsive supply networks to increase customer service, liberate working capital through significant inventory reductions, manage suppliers, and improve Return on Invested Capital (ROIC) from their operations.
Key Objectives:
- Learn about the bullwhip affect and how it effects your customers
- Learn about an alternative to forecast driven replenishment (consumption driven replenishment)
- Learn how to extend consumption based replenishment across your supply network
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We hope you find this whitepaper beneficial and thought provoking. Please feel free to contact us if you have any questions, comments, or if you want to learn more about how to implement consumption based replenishment.
Best Regards,
Narayan Laksham
Founder and CEO | Ultriva, Inc.